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Many people who want to be taken for very smart and wise say: “Knowledge hurts”. I wonder why. I have always believed knowledge is a power. There is a saying: “Keep your friends close, but keep your enemies even closer” The more you know about something or someone the better you know how to deal with it, how to win in a difficult situation, how to influence. That’s why knowledge is a power. But we’re all used to choosing what to know. If we don’t understand something, or if it seems to contradict to our point of view about the universe we just avoid it. That can be said abot our conceptions for everything. We could see only 40% of the sun’s radiation - the so called visible light. The other 60% are ultraviolet and infrared beams we don’t see. We don’t hear the infrasound and ultrasound. We don’t comprehend things that are beyond our senses… but they exist. We don’t even understand fully any relligion, the brain even has the ability to forget in order to save its functions. Perhaps the data that our brain stores is something so important that it should be stored very very carefully. We use only a small percent of our brains’ ability to store information, and even it is sometimes deleted in order to prevent some bad consequenses. But what would happen if we were forced to comprehend all of the data in the world? It is all a great web of concepts and the more we know the more we stick on this web untill our brain just refuses to work. Have you ever herad of a situation in which many surprizing facts come out and someone say “Wow, that was so spontanous I need some time to comprehend all this!”  So, do we live better as we don’t comprehend a great part of the world’s data or would we live better if we try to fully understand everything? In this point could we use the concept “informational flood”? How do you think? We live in the 21 century. The 20th century was the one of technologies, but the 21 century is the time of information, concepts, personality growing. A whole lot of writers describe unexplainable things, they write about very sophisticated matter trying to represent it in a simple way, many directors create films for the (scary?) future, philosophy becomes a greater science than ever, all kinds of stuff are trying to be understood, everyone tries to become wiser(all in their own way). They all take the beginning of a lifelong journey, a journey that would end when they understand everything that could be understood - never. “Informational flood” - that could be the new global problem of the 21st century society. And it’s just the beginning…